7-Eleven Australia builds an ‘enhanced loyalty’ team

7-Eleven Australia builds an ‘enhanced loyalty’ team

1 month ago
Stands up platform and squad to deal in customer data insights. 7-Eleven Australia has created a new digital team to build customer-focused personalisation and improve consumer loyalty. The team’s existence is intended to drive a more strategic view and focus around customer personalisation and strategies on how to expand the capability across the convenience business. Head of digital innovation Paul Wallace told the Digital Virtualocity conference yesterday that the company had set up a personalisation […]
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Coles Express and 7 Eleven added to COVID-19 list in Perth

1 month ago
A Coles Express, Pizza Hut, 7 Eleven service station and KFC are among the locations that have been added to the COVID-19 public exposure sites list in Perth, as contact tracing continues. The Perth and Peel regions still have some restrictions in place, including the use of masks in public, after a hotel quarantine security guard and two of his housemates contracted coronavirus. Western Australia did not record any new cases overnight, either in the […]
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IMPULSE:The DOOH network creating more than just convenience for advertisers

9 months ago
After significant investment made into the channel, QMS is offering advertisers a more flexible and accountable platform to reach Australians through the revitalistion of the 7-Eleven digital network, now known as IMPULSE. AdNews sat down with QMS chief customer officer Mark Fairhurst to discuss how the network has been updated and what IMPULSE can provide for brands across Australia. How does the new IMPULSE offering differ to the previous? What prompted the update? When we took […]
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7-Eleven picks CHEP as its new creative agency, ending 15-year relationship with Leo Burnett

9 months ago
7-Eleven has announced CHE Proximity as its new lead creative agency, following a pitch which began at the beginning of 2020. The decision ends the relationship with Leo Burnett Melbourne, which had worked with the brand for 15 years. Following a competitive pitch, CHE Proximity was awarded end-to-end strategic and creative services for the business which has more than 700 stores across the country, making the third-largest private company in Australia. 7-Eleven GM of customer […]
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Employers could be forced to name and shame themselves over wage theft

1 year ago
As per SMH recent article, Employers who underpay workers could be forced to name and shame themselves with public signs admitting their wage theft as part of industrial relations reforms Attorney-General Christian Porter is considering. Businesses which fail to prevent wage underpayment could also be banned from hiring migrant workers for a period of time, and company directors disqualified from holding office. Mr Porter, who will introduce legislation to criminalise the worst cases of wage theft […]
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