7-Eleven picks CHEP as its new creative agency, ending 15-year relationship with Leo Burnett

7-Eleven has announced CHE Proximity as its new lead creative agency, following a pitch which began at the beginning of 2020. The decision ends the relationship with Leo Burnett Melbourne, which had worked with the brand for 15 years. Following a competitive pitch, CHE Proximity was awarded end-to-end strategic and creative services for the business which has more than 700 stores across the country, making the third-largest private company in Australia. 7-Eleven GM of customer […]