After significant investment made into the channel, QMS is offering advertisers a more flexible and accountable platform to reach Australians through the revitalistion of the 7-Eleven digital network, now known as IMPULSE. AdNews sat down with QMS chief customer officer Mark Fairhurst to discuss how the network has been updated and what IMPULSE can provide for brands across Australia. How does the new IMPULSE offering differ to the previous? What prompted the update? When we took […]